Raffaele Boiano, a.k.a. rainwiz, likes to seamlessly alternate between experience design, storytelling, cultural anthropology and creative writin. He has more than 18 years of experience in designing products and services for markets in which innovation is a strong competitive advantage. He is a co-founder and the CEO of Fifth Beat, a user centred innovation studio.

Raffaele also teaches UX Design as part of the Product Service System Design degree programme at Politecnico of Milan, Information Architecture at IULM University, MACOM at LUISS University and is the former vice president of Architecta and co-founder of UX Book Club di Roma.